During the Industrial Revolution, the cyclical conception of time changed radically. In the West, the old conception of time was replaced by a linear and quantifiable one, where the clock and the calendar were imposed as standards of the new capitalist order, governed by mass production. The clock—until then a symbol of reflection or vanity—became a tool of control. In factories, bodies were synchronized with machines. The sensation of running “against the clock,” that’s so familiar to us today, began then. This dynamic was portrayed by Charlie Chaplin in Modern Times (1936), in which he parodies the speed and disconnection of modern times, highlighting the loss of control over the body and life, as well as the dehumanizing effects of industrialization.
From this context of constant speed and transformation came artistic languages capable of incorporating time more directly. The invention of cinema in 1895 marked a turning point: now, time could not only be represented but also manipulated, edited, and reproduced. Thus, art began to exist not as a permanent object but as an ephemeral, living, and constantly changing experience.
As historian Jonathan Crary points out, this new temporality imposed different forms of attention. Perception was no longer linear, but fragmentary, fluctuating, conditioned by interruptions, repetitions, and simultaneous stimuli. 4 This interest in capturing movement was also evident in avant-garde painting. In Futurism, works such as Dynamism of a Dog on a Leash (1912) by Giacomo Balla and Nude Descending a Staircase No. 2 (1912) by Marcel Duchamp sought to represent movement in still images, creating visual sequences that evoked time, energy, and repetition. 4
Beginning in the 1960s and 1970s, with the rise of conceptual art—an artistic period in which ideas were prioritized over form—several artists began to experiment with the ephemeral and mutable nature of time, exploring its expressive potential beyond the forms that had traditionally assumed permanence in durable materials, like marble or stone. Innovations included the development of performance art and temporary installations, in addition to the use of new technologies. Artwork shifted from being oriented toward permanence to being focused on duration, repetition, and disappearance.
Video art was key in this transformation. Artists such as Nam June Paik and Douglas Gordon used the moving image to slow down, repeat, or distort the flow of time. These strategies questioned the accelerated pace of contemporary visual culture and proposed a sensory, emotional, and subjective dimension to time. In this way, they sought to demonstrate that time is a subjective, fragmented, and human experience. It is, after all, a language that connects us all, but perhaps one of the most difficult to understand. 5
Similarly, On Kawara delved into how humans experience and record time, dedicating his work to investigating its existential and spatial dimensions through the use of language and numbers. Through a meticulous series documenting his routines, he transformed time into an artistic subject. In I Got Up (1968–1979), the artist sent two postcards a day bearing the phrase “I GOT UP AT” followed by his waking time, rendering an intimate act visible and shared through this repetitive format. Similarly, in his most iconic series, Date Paintings (since 1966), he painted the exact date he made these monochromatic canvases, which he destroyed if he failed to complete them before midnight.
Kawara’s art is an exercise in presence that questions the way we understand time, inviting us to experience it consciously and poetically. Each painted date is a meticulous gesture that opens a pause. As philosopher Jean-Luc Nancy suggests, Kawara doesn’t measure time, but rather shapes it. 7 In each act, there is a pause, a poetic way of inhabiting the present.
In the 1990s, new thinking emerged that responded to contemporary labor practices. Work time was no longer guided by the mechanical clock, as it was in factories. Instead, it was measured by digital devices and online platforms that demanded the constant availability of the workforce. Unlike industrial workers, who operated with their bodies and within limited time frames, the cognitive workers bring subjectivity into the production process. The Italian philosopher Franco “Bifo” Berardi, in his book The Soul at Work: From Alienation to Autonomy, asks why the post-industrial worker accepts, even yearns for, the extension of their workday. This new condition has generated deeper forms of alienation, since what is being explored is not just the body, but the soul, the capacity to think, feel, and create. Work time becomes indefinite and is confused with one’s life. 9 This temporary transformation affects work life, as well as our bodily and emotional experiences.
The human body becomes a place where time manifests itself in material and affective forms. Several decades later, contemporary art continues to cultivate the capacity to understand time as a variable that forms part of the work. Various artists have approached this tangible, corporeal dimension of time from different angles, revealing how it shapes identities, memories, and materials.
El tiempo no sólo se mide, también se transforma y se materializa. Kalender (2011) de Katinka Bock da forma al tiempo a través de arcilla. Cada día, la artista creó un cubo basado en su memoria del anterior. A lo largo de la exposición, los cubos se desplazaron por la sala, formando un calendario material que refleja el paso del tiempo y su intervención en la materia. En este caso, el tiempo se experimenta como desgaste y acumulación, una transformación constante que deja huella en el espacio físico. 12 Por medio de esta repetición, se hace visible el transcurrir del tiempo cuando una obra de arte cambia mientras la observamos.
El tiempo ha sido medido, narrado, ritualizado y administrado. Ha servido para organizar cosechas, sincronizar máquinas, marcar calendarios y coordinar vidas. Pero más allá de relojes, el tiempo nos atraviesa como memoria, como pérdida, como espera, como cambio. Desde sus inicios, el arte ha intentado capturar esta experiencia múltiple y contradictoria del tiempo: a veces para desafiar su fugacidad, otras para rendirse a ella. En las obras que exploran duraciones, fragmentos corporales, ritmos alterados o ciclos vitales, el tiempo deja de ser una línea recta y se convierte en un campo de tensiones, en lenguaje visual, en experiencia encarnada. Hoy, en un mundo donde el tiempo parece cada vez más homogéneo y acelerado, el arte sigue abriendo fisuras que permiten pausar, mirar y habitar un presente más sensible. Nos recuerda que hay otros ritmos posibles, más humanos, más inciertos, más vivos.
1 Kate Brettkelly-Chalmers, Time, Duration and Change in Contemporary Art, 7 de enero de 2019, 33–38, https://doi.org/10.2307/j.ctv36xvwqb.
2 Amy Cappellazzo, Adriano Pedrosa, y Peter Wollen, Making Time: Considering Time as a Material in Contemporary Video & Film (Lake Worth, FL: Palm Beach Institute of Contemporary Art, 2000).
3 Jonathan Crary, Suspension of Perception: Attention, Spectacle and Modern Culture (Cambridge, MA: The MIT Press, 1999).
4 Barbara Kaesbohrer, “Time as Space; Visualizing Time in Painting, Sculpture, or Video Art,” Time and Space, 25 de octubre de 2023, 289–93, https://doi.org/10.1201/9781003260554-42.
5 Amelia Groom, ed., Time, Whitechapel: Documents of Contemporary Art (Londres: Whitechapel Gallery, 2010).
6 Rags Media Collective, “Cosmic Glow, Dissenting Tongues: A Practice with Paradoxes and Silences,” Journal #155, https://www.e-flux.com/journal/155/675031/cosmic-glow-dissenting-tongues-a-practice-with-paradoxes-and-silences.
7 Jean-Luc Nancy, “The Technique of the Present,” in Time, ed. Amelia Groom (London: Whitechapel Gallery; Cambridge, MA: The MIT Press, 2013), 104–115.
8 Franco Berardi, The Soul at Work: From Alienation to Autonomy (Los Angeles, CA: Semiotext(e), 2009).
9 Ibid.
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